Street Date:
October 22, 2012
Format:
DVD
DVD UPC:
883476081502
SRP:
$6.99
Genre:
VHFFFB
Status:
Holiday Product
Home Entertainment
Product Overview
Synopsis
The beloved “Painter of Light,” Thomas Kinkade, presents the heartwarming drama Christmas Miracle. Due to an unforeseen road closure, eight strangers are forced to take refuge in an abandoned church during a snow storm. During their time together, they learn from one another how to manage through various personal dilemmas, and that despite their differences, by working together they can make even the most unlikely miracles happen. This uplifting holiday story shows the real meaning of the season – kindness, understanding and love.

Stars
Randal Edwards, Siobhan Williams (Flicka: Country Pride), Valin Shinyei (Mrs. Miracle, The Client List)

Target
Women 35-54; Families

Selling Points
  • FREE 4x6 original, limited edition Thomas Kinkade print w/ certificate of authentication
  • DOVE Approved (All Ages)
  • Branded Thomas Kinkade Presents:
    • His licensed brand has sold over $2.4 Billion at retail in the last 10 years
    • His paintings have sold over $1.7 Billion at retail over the last 15 years
    • CHRISTMAS LODGE sold over 165,000 units over the 2011 holiday season
    • CHRISTMAS COTTAGE went on to sell 137k units in its first 8 weeks

    Marketing Points
  • Marketing plan to encompass the 10 week period from new release to Christmas
    • Email blast to his consumer database (250,000 fans / 25% Open Rate) and gallery database (700 stores)
    • Home page placement on ThomasKinkade.com; DVD info along with purchase Information included within website [Over 300,000 Unique Visitors per year ?? 40% of all uniques come towards the end of the year]
    • Full size painting based on the film available for purchase
  • Online Media Buy [estimated 50 Million Impressions] --- retail tags available
  • National Publicity Campaign Targeting:
    • Women ages 35-54
    • Fans of the Thomas Kinkade brand and paintings
    • Faith-based publications, radio stations and online counterparts
  • Social Networking Campaign
  • Online Blogger Outreach
  • DOVE email blast (80,000 opt-in subscribers)